Over the weekend I attend a Rotary event that has been happening annually for over 30 years. A community event targeted at the Youth in the Community, it attracts an audience of nearly 200 with an age range of 14 to 70+ . So far so good.
But and its a big but, during the whole event that lasted two and a half hours with breaks ,Tea and Coffee, there was no mention of promotion of Rotary. No Pull ups, No banners, No mention of Interact, Rotaract or Rotary. what a wasted opportunity.
Please Please when you are planning and organising your events think of how you are going to promote Rotary. don’t fall into the trap of promoting the Rotary meeting.
Instead promote real Rotary, the Rotary the work that is completed within the community and around the World. This allows us to develop relationships that enable Rotary to Connect the World.