As Rotarian’s we meet regularly and I often wonder what non Rotarian’s see when they walk past a Rotary meeting?
I wonder if they see all the good work that Rotary achieve both locally or overseas, the benefit it brings to all aspects of the community and the opportunities that Rotary make available to them as individuals or families.
So at our last meeting, I stood outside and looked at our meeting set up from a Non- Rotarian point of view and thought, would I feel comfortable and welcome and would it work for me.
Well, I could see Rotary Pull Ups, promoting our areas of focus including, The Rotary Family, End Polio Now, Youth Competitions, Our Programmes and details of our forthcoming Carnival.
Looking past the Pull ups, I could see a group of individuals aged between 25-80 in T- Shirts with the Rotary logo on the front and ‘Rotarian at work’ on the back. They were in a relaxed environment in lively conversation while drinking coffee or tea, appearing, to the outsider to be having fun at the same time a couple of children were playing in the corner.
Looking through the window, I could see an open, friendly and welcoming environment allowing potential Rotarian’s the confidence to start the conversation that I hope will turn out to be the start of their Rotary journey.
On reflection I was happy, but as we know there is always an opportunity to improve. There was a number of gaps:
- Our leaflets were not accessible to passers by
- We don’t have a welcome ‘come and join us’ message
- We don’t have a ‘call to action’ for our projects.
One for our PR Team, I think…..
So if your a member of a Rotary Club, take a look from the outside and see what you think. Does the signage you use give the correct message? Does that bell, and table top lectern, with a person at the front wearing a chain around their neck, talking to a group sitting at dining tables provide the welcome you are looking for?…..